One by one they came into the Memphis office in 1955, each thinking they were competing for a token womanís spot on a new radio station. They ended up being the first all-female staff of a radio station.
When WHER-AM 1430 went on the air in Memphis 44 years ago this week, the call letters werenít incidental: the station was staffed entirely by female deejays, reporters, sales and promotion staff.
They read the news, did the interviewing and reporting, sold and created commercials, produced and directed programming and sat at the stationís control boards. Their motto was "1,000 Beautiful Watts," and when celebrities came through Memphis they always stopped by the "doll den."