AMERICANS FOR RADIO DIVERSITY
news and info regarding the public's airwaves
January 16, 2001
NPR and PBS Announce Collaboration
source: U.S. Newswire
National Public Radio (NPR) and the Public Broadcasting Service (PBS) today announced a landmark, on-air and online strategic alliance that will expand the range of their programming. NPR and PBS have agreed to co-produce live Web events, cross-promote each other's programs extensively on-air and online, collaborate in e-commerce efforts and bring select NPR News content to the PBS.org Web site. PBS and NPR also have agreed to explore joint television productions. The announcement was made at the Television Critics Association Press Tour.
"We've learned from our joint licensee member stations how powerful the
TV-radio synergy can be, and we're thrilled to begin making parts of that synergy available for all of our stations," said Pat Mitchell, president and CEO of PBS.
posted on January 16, 2001 06:43 PM